Questions about Multifamily Repositioning

 

1. WHAT DO I DO? 

I work with multifamily investors to reposition apartments for profit.  I will help you stay away for the mind fields of repositioning apartments.  This starts even before you purchase an apartment community. 

Case Study:  I had a group of new investors that recruited me to be on their team and they wanted to buy a property in Memphis TN. They thought it was a gold mine and a cash cow.  I went to the property and immediately knew that it was a huge mind field.  I saved them the pain investing millions of dollars in a mind field and probably losing millions of dollars. 

What is that worth to you?  It is an invaluable service to have someone on your team that has mastered repositioning apartments for more then 20 years.  I  have repositioned A, B and C properties. tax credit communities, Luxury communities, Senior communities, High Rises, Rehab properties, takeover properties, soft market properties, etc.  I can tackle any repositioning challenge, better yet I can keep you at a safe distance from the mind fields in multifamily investing and coach you how to Reposition Apartments for Profit!

One of our clients commented "If everyone was stuck on one side of the lake, Robert and his team would find a way to get to the other side!"

If you are thinking, planning and/or experiencing apartment repositioning challenges, now is the time to contact "The Repositioning Guy" Robert Laing and find out how he can help you Reposition Apartments for Profit.

 

Over a billion dollars repositioned over the last 20 years!!!

2. HOW DO I DO IT?

I help new investors and seasoned investors reposition apartments for profit through my coaching, consulting and training services. 

 

3. HOW I HELP YOU REPOSITION YOUR PROPERTY?

I take the fear out of the equation, through the services mentioned above I will help you evaluate an apartment community to make sure it is a great investment.  I also will guide you on the best repositioning plan to cash flow your investment quickly and for the most profit.  Upon purchase of the investment I will be available through the coaching service to make sure your investment is being repositioned quickly and correctly. If we run into challenges that are not being met through our coaching services I am available to go to the property and personally evaluate the challenge.  This is done through my consulting services and training services.

I highly recommend you have me visit the community at least once to get the best plan in place.

 

4. WHAT IF I ALREADY PURCHASED AN INVESTMENT?

Believe it or not... most of the times I have been called after the investor has tried everything to reposition the property, thrown a lot of cash at the property, offering as much as 3 months free on a year's lease and usually a negative cash flow.

Don't guess you can reposition your distressed apartment community. It has literally cost investors millions and millions of dollars doing this and some have lost their investments back to the bank.

Take the guess work out of it and have Robert Laing "The Repositioning Guy" on your team.

5. WHAT IF I AM JUST NOT SATISFIED WITH MY CURRENT INVESTMENTS PERFORMANCE?

Then I recommend hiring me to help you.  Many times investment properties leave huge cash money on the table.

Case Study:  Investor owned a 600 unit property for over 20 years.  It had been it's flagship property and had a lack luster performance.  I evaluated the property and implemented a strategy to upgrade their small one bedrooms and they where able to raise the rents substantially and target a new desirable resident profile.

We can tackle any repositioning challenge at your community!!!  Don't guess you can reposition your distressed apartment community. It has literally cost investors millions and millions of dollars doing this and some have lost their investments back to the bank. 

1. No Vacancy Accelerated Lease Ups/Repositioning

How Apartment Director Works

Contrary to what some people think, every apartment community has the opportunity to be 100% occupied, no matter what time of the year it is. Many people consider the optimal leasing season to be during spring, summer and early fall. Some of our greatest successes have been during the winter months. It just goes to show that with the right team and plan in motion, your property has the potential for 100% PRE LEASED year around.

1. Pre-Start: Information and Goal Setting (BEFORE WE ARRIVE)

Our leasing expert team will begin to gather information and begin identifying key strategies tailored to insure an accelerated lease-up. This is accomplished by speaking with you and your staff, reviewing occupant / community demographics and determining target resident groupings / strategies. This will help paint an overall picture by providing us with information on the current market place positioning of the property. You will also need to provide samples of all marketing materials and tools used over the previous year and explain to us your leasing goals and the parameters you want us to work within. This is also a good time to let us know about any obstacles or special circumstances, such as soft markets, senior citizen or tax credit properties, new construction, negative market-place perceptions or rehabs.

Once you have provided us with all pertinent information about the property and your goals, we will be able to tell you exactly what we can do for you. At this time we will let you know how quickly we can lease up your property and we will also provide the exact cost of our services. We will also discuss any concerns or questions you have about our leasing agreement or services.

2. Start-Up: Formulating Strategic Action Plans (FIRST DAY)

Before we arrive at your property, the strategic leasing team will have already been working on creative ideas for advertising and marketing. Our strategic leasing specialist will be accompanied by a seasoned mentor to assist the kickoff.

After a thorough on site examination of your property and the market place we will have confirmed the Unique Selling Syllogism and will be ready to implement the strategic marketing plan based on your approval. This will ensure that there will be an abundance of qualified traffic for the leasing specialist to market to.

3. 48-Hour Express (2ND AND 3RD DAY)

Upon arrival, your new strategic leasing team will complete a detailed 48-Hour express. This fully arms our strategic leasing specialist with the knowledge to be a complete resource for prospective residents.

The 48-Hour Express is all inclusive. We identify and analyze every unique detail concerning your property, competition and market place to school systems, shopping, and social activities. We then assemble a complete profile of all the unique details and important information that makes your property stand out in the marketplace.

Once we define the target market of your community, we can recommend the most cost-effective plan to lease up your property. Many times we have only changed the advertising and tripled the traffic. Our program ensures that your Strategic Leasing Specialist is 100% informed and knowledgeable about your community which ensures a smooth lease-up.

4. Strategic Lease-Up (4TH DAY)

On the fourth day, your Strategic Leasing Specialist is ready to begin the Lease-Up phase. The leasing specialist will cover your property 7 days a week, which allows us to handle all prospective traffic and leasing calls. We will handle the leasing from start to finish, which produces a higher level of comfort and trust with the prospective resident throughout the sales process.

Your staff can now focus on resident retention and daily management issues. Once the Lease-Up phase begins we will begin to be quickly and strategically eliminate vacancies from your community.

One of our strengths is that we have met the challenge where success has alluded others. Our Leasing Specialists use a customer-oriented concept, which equals success for your property. When leases are generated it is a Team Lease. There is no single superstar.

The whole property, from management to maintenance is considered an integral part of the team. This creates an environment conducive for success.

REMEMBER THE MOST EXPENSIVE ITEM ON YOUR COMMUNITY IS A VACANT APARTMENT!

We can tackle any repositioning challenge at your community!!! If you have 20 or more vacancies contact us we can help! Repositioning Number 518-207-0072 Call Today or Email Us for a free lease up evaluation.